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Spider-Man x Little Caesars

Little Caesars x Sony Pictures (via Stept Studios)
Art Direction, Experiential Design
2026
Experiential, Wayfinding, Motion Graphics
Webberoni graffiti container wall at the Spider-Man x Little Caesars activation
Overview

For the release of Spider-Man: Brand New Day, Little Caesars and Sony Pictures took over a Brooklyn warehouse for a fan activation built around the partnership. Fans entered the space and walked through a recreation of Peter Parker’s apartment, stepped out into a skyscraper photo op, and ended with Webberoni pizza served from a Little Caesars food truck.

The Spider-Man films, in large part, have been a love letter to New York City, and so the focus was on making the space feel authentic using the visual language of the city. Working through Stept Studios, I built wall graphics, wayfinding, and video assets for the experience, with graffiti text assets made in close collaboration with Fernando Lions.

Peter Parker's Apartment Tour gate graphic with Spider-Man and Tarantula
Fans queuing in front of the graffiti container wall inside the warehouse
Close-up of the Little Caesars x Spider-Man: Brand New Day container wall signage Close-up of the Spider-Man hanging graphic on the orange container wall Pizza Pizza and NYC graffiti wall with a Line Starts Here queue sign
Fan taking a selfie in front of the hanging Spider-Man cutout on the container wall
Wayfinding A-frame signs for Peter Parker's Apartment Tour, Webberoni Action, and the Pizza Party Brick wall dressed with Spider-Man and Webberoni one-sheets and a Daily Bugle newsstand prop
Large-format Webberoni wall graphic with Spider-Man reaching for a slice
Close-up of the Little Caesars x Spider-Man: Brand New Day container wall signage Close-up of the Spider-Man hanging graphic on the orange container wall
Large-format Webberoni wall graphic with Spider-Man reaching for a slice
Grid of Webberoni and Spider-Man: Brand New Day one-sheets on a painted wall
Little Caesars food truck serving the line outside the warehouse
Upside-down New York skyline photo op with two Spider-Men
Peter Parker's apartment desk set dressing with multiple monitors and hacking props Peter Parker's apartment desk set dressing with multiple monitors and hacking props


Motion loops designed as set dressing for the monitors on Peter Parker's apartment desk:



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