For the release of Spider-Man: Brand New Day, Little Caesars and Sony Pictures took over a Brooklyn warehouse for a fan activation built around the partnership. Fans entered the space and walked through a recreation of Peter Parker’s apartment, stepped out into a skyscraper photo op, and ended with Webberoni pizza served from a Little Caesars food truck.
Working through Stept Studios, I built wall graphics, way finding, and video assets for the experience, with graffiti text assets made in close collaboration with Fernando Lions.
